Multicriteria Decision Making: A Case Study in the Automobile Industry
نویسندگان
چکیده
منابع مشابه
Multicriteria Decision Making: A Case Study in the Automobile Industry
Multi-criteria decision analysis (MCDA) has been one of the fastest-growing areas of operations research during the last decades. The academic attention devoted to MCDA motivated the development of a great variety of approaches and methods within the field. These methods distinguish themselves in terms of procedures, theoretical assumptions and type of decision addressed. This diversity poses c...
متن کاملapplication of brand personality scale in automobile industry: the study of samand’s brand personality dimensions
این تحقیق شخصیت برند سمند را در ایران با استفاده از مدل پنج بعدی آکر (1997) بعنوان یک چهارچوب بطور توصیفی سنجیده است. بنابر این چهارچوب که دراصل در 42 جزء (42 ویزگی شخصیتی) ودر پنج بعد شخصیتی طراحی شده بود ودر کشورها وصنایع مختلف آزموده شده بود, پرسنامه به زبان فارسی ترجمه شده و با استفاده از روشهای ترجمه معکوس و مصاحبه عمیق با 12 متخصص ایرانی به 38 جزء کاهش یافت. و نظرسنجی ای در پنج نمایندگی ا...
15 صفحه اولIndifferent Points in The Multicriteria Decision Making Problems (A Case Study of Suppliers’ Evaluation in Zanjan Province Gas Company)
Evaluating and selecting the right contractors can increase the chances of success of a project and the organization. Considering the intense competition faced by organizations today, proper cost management to enhance profitability and customer satisfaction has attracted a lot of attention. The evaluation of contractors is usually a process thatis based on various criteria.By the end of it, the...
متن کاملSpatial Multicriteria Decision Making
DEFINITION Multicriteria analysis is generally defined as “a decision-aid and a mathematical tool allowing the comparison of different alternatives or scenarios according to many criteria, often conflicting, in order to guide the decision maker towards a judicious choice” [12]. The set of decision alternatives considered in a given problem is often denoted by A and called the set of potential a...
متن کاملA Novel Hybrid Fuzzy Multi-Criteria Decision-Making Model for Supplier Selection Problem (A Case Study in Advertising industry)
Choosing the proper supplier has a critical role in design of supply chain. This problem is complicated because each supplier may fulfills some of the manufacturer criteria and choosing the best supplier is a Multiple-Criteria Decision Making problem. This paper proposes a novel hybrid approach to rank suppliers in advertising industry and considers two new criteria to evaluate the suppliers in...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Annals of Management Science
سال: 2014
ISSN: 2161-5012,2161-5004
DOI: 10.24048/ams3.no1.2014-109